Ernst Schweizer AG wins the German Brand Award for “Excellent Brands” for its rebranding.

The brand identity developed by the Zurich agency TBS Marken Partner convinced the high-calibre panel of experts from the brand industry. The new appearance should radiate continuity and at the same time set a clearly perceptible signal in the market. The result is a sharpened brand identity that convinces with a clear design and a well thought-out system, new content and a coherent brand world.

The completely renewed appearance was holistically conceived and modularly structured to create a coherent and consistent brand experience across all channels. Thus the newly designed image appears fresh and at the same time timeless, self-confident, yet authentic. The visual language and the use of typography in particular have been fundamentally revised: reduced, generous, the focus is on the product and its added value. The new look comes directly to the fore, especially in the sales literature and the new website.

The German Brand Award is the award for successful brand management, initiated by the design and brand authority of Germany. With a gross reach of around 315 million contacts, it is the marketing award with the widest reach in the German-speaking world. In total, over 1,200 participants from 19 countries submitted entries in 2023.

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